About

Coach Francis J. Huldi

MA, CSCS, TSAC-F, USAW-1, PES, CES, FMS · Founder of Beyond Performance

Our mission

Every athlete deserves pro-level coaching

Beyond Performance exists to give athletes at all levels a comprehensive approach to reaching their athletic potential, using evidence-based training methods. Every program is built for one athlete: their sport, their position, their season and the equipment they have.

Coach Francis combines a Master's in Exercise Physiology and a background in kinesiology and rehab sciences with 8+ years of coaching athletes from high school to the pros. That mix of performance training and rehab knowledge is why athletes come to him to get faster, stronger and more resilient, and to come back from injury.

  • Off-season performance coach to an NWSL professional (Denver Summit FC) for 5 years
  • Remote coach to an overseas professional basketball player for 3 years
  • Programs for Piedmont High School girls varsity basketball, Diablo Valley College basketball and Lamorinda United Soccer Club
  • Remote athletes coached across the U.S. and overseas
Education & Certifications
  • M.A., Exercise Physiology, San José State University
  • B.S., Kinesiology & Rehab Sciences
  • NSCA Certified Strength & Conditioning Specialist (CSCS)
  • NSCA Tactical Strength & Conditioning Facilitator (TSAC-F)
  • USA Weightlifting Level 1
  • NASM Performance Enhancement Specialist (PES)
  • NASM Corrective Exercise Specialist (CES)
  • Functional Movement Screen (FMS)
Philosophy
  • Measure, don't guess. Test, train, retest.
  • Movement quality first. Then strength, then speed and power.
  • Train around the season. Peak for games, not for the weight room.
  • Explain the why. Athletes who understand their training own it.
30+ five-star reviews ★★★★★

From athletes & parents

Remote client · Alaska

"It felt as if I were training with him in person. He constantly uploaded videos… and also called and checked up on how my workouts were going."

Dawson S. · College basketball
Parent

"These things are important to me and most trainers do not have this much education."

Teija B. · on Coach Francis's M.A. and kinesiology background
Pro basketball · remote

"One of the best up-and-coming performance coaches…"

Kyree B. · Professional basketball player, Israel
Back injury → 200+ lb front squat

"He is the guy you want in your corner."

James L., D.C. · Chiropractor & BJJ competitor

Ready to get faster? Book a free call.

20 minutes with Coach Francis for the athlete and a parent. We'll talk goals, schedule and which plan fits. No pressure.

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